This guest post was contributed by Square 1 Group, a digital marketing company specializing in web solutions for real estate agencies.
Video content is valuable content. It’s shareable, which means that it can boost readership on social media platforms. A single video can earn you several minutes of interest from prospects and customers – and a video archive can stretch that rapport out into an hour or more. Best of all, videos give you a chance to showcase your personality, expertise, and creativity – allowing you to position yourself as an asset to prospective customers and business partners.
So, you’re sold on video content. But what do you make videos about? In this post, we’ll take you through some versatile options for video topics, so you can start scripting and shooting your own viral videos today!
Introductions All Around
If you’re not sure where to start, one easy initial theme is…you! A virtual introduction video will help your customers get to know you. You don’t need a lengthy monologue or an elaborate script – just share a few thoughts about your company, your product, or your inspiration. You can follow up by interviewing team members or providing a virtual tour of your offices. These videos can be embedded on “Bio,” “About,” or “Meet Our Team” pages. Visitors will feel like they know you already!
Cruise through comments on your blog and Facebook page, or solicit reviews and feedback via email. Choose a handful to respond to, grouping them around a central theme. Your customers will see you as responsive and professional. If you make it a regular series, they’ll be motivated to ask questions and tune in for your answers. Facebook Live allows you to combine live video streaming with Facebook’s integrated commenting feature, recording and responding to comments in real time.
Step by Step
Want to create a sales pitch that isn’t too salesy? Shoot a video tutorial! You can showcase special features and new updates. If your product is complicated, demystify it for prospective customers. This strategy is especially successful if your product is new – for example, if you’re marketing an innovative app, use this tactic to help explain its value. These tutorials can be archived on your website, jazzing up slideshows, infographics, and FAQ pages.
You Better Work
A variation on the tutorial theme is to walk your customers through the typical sales or service process. This is especially helpful if your field is intimidating to laypeople – you can frame your company as an accessible, welcoming resource. Another variation is to provide a “behind the scenes” look at a seasonal or special event. For example, if you’re promoting an in-store holiday sale, tease it with a video showing your staff putting up decorations.
Coming to You Live
Customers may never have the chance to attend an industry event like a convention or annual picnic, but that doesn’t mean you can’t provide them with an insider view! Take the opportunity to film a short video series. This theme works beautifully to create “trailers” for long-form materials – white papers, blog posts, and e-books. If your team uses an event to launch or demo a product, film a segment and incorporate it into the announcement on your website and social media pages.
Say Thank You
Customers like to feel valued, so why not film a short “thank you” segment? Thank your customers for helping you achieve a sales or development milestone, and you’ll be promoting your company while you make them feel appreciated!
Video content can seem daunting when you’re just starting out, but a little bit of creativity and a lot of good humor will take you far. Test out some of these topic ideas yourself, and see if you can’t personalize them for a whole new appreciative audience!
About the author: Square 1 Group is a boutique digital marketing firm serving clients in the Los Angeles area, combining real estate and technological expertise. We make it our mission to develop effective digital marketing strategies that incorporate multiple formats and platforms.