One of the first things, when starting to generate an SEO campaign is start by looking into your competition and take this Toronto Real Estate SEO page for example. This page might not be the biggest search keyword but would be useful to help people through tips, I’ll be providing on this page.
One of the biggest benefits is looking through the competition level of the actual search and then optimization your social media profiles and website for Google to index your website. While some of the gurus might suggest that you only need to write content with 1500-2000 word per page.
Which I’ve done this myself to actually test the case studies on this and I’ve found that about 1200-1500 and no more than 1700 words per page.
For now let’s get into starting your first SEO Campaign.
Starting first Toronto Real Estate SEO Campaign
Before getting into the grind of running a SEO campaign you must know how to perform an SEO audit on your own website and check for a Google spam penalty. I’ll show you way to check for the Google spam penalty and give you a video on how to do your first seo audit.
So the audit is above and let’s look through Google to check for the spam penalty before every starting a SEO campaign.
First type in Google your Branded Website or Company Name and I’ll be using my own Website for explaining this process.
paulsavola .com and http://paulsavola com
If, you website isn’t on the top three pages for your own keyword or brand you have a spam penalty. Only thing you can do is create a brand new website or ask Google to disallow links.
One thing that I forget to mention to adding a new private window, just incase you’ve click on your own website and this won’t show true user results. But you should use a private window to see where your website is displayed or use rank tracker.
Since we successfully finished that section, we’ll move on to created an SEO campaign for your real estate business.
Step 1: Knowing your Niche & Become the expert
At this point in your career you’ve pick your niche in real estate but you’ll want to dive a little further with your niche.
- Do you do residential?
- Do you do Luxury?
- Do you do Commercial?
I’ve been told since first starting online is picking your niche and getting to know everything that you could possibly know about that group. Real Estate itself is a big niche and we focus on Realtor SEO for your business partners and you lean into Luxury, residential but you pick a niche. Make sure you’ll stick out and see many people through MLM, and marketing in general just change niches.
Focus one niche…
Step 2: Keyword Research
After finding a product it’s time to start finding hungry buyers to things that you have to offer online. First step inside of the keyword research section is figuring out the Google Planner keyword research tool.
Through Long-tail and short-tail keywords you will be able to rank your web pages online through targeting low, medium, high competition keywords. My suggestion is, begin finding the low hanging fruit that no one is targeting for blog post and through video creation.
Low competition keywords are a lot easier to rank than high competition, because you really need to know what you are truly doing inside of the SEO niche.
Step 3: Setting Up All Social Profiles
Most people forget about setting up social media profiles and this is a big part of creating your seo campaign and link building to your profiles. You’ll want to setup all the main profiles and finding 2-3 profiles that you’re going be active on. Personally, I use YouTube, Instagram and LinkedIn for most active profiles that I am consistent on.
Ensure that your profiles are well-optimized for the best search results and generating a link back to your website. Free Facebook marketing seems to be nonexistent since in 2016, it’s about pay to play inside of that area.
Which comes to a lot testing in Facebook?
YouTube & Instagram on the other hand is more of searchable content that people are looking for inside of Google or YouTube to find what their seeking.
While a lot SEO’s will tell you to create locations videos and this is isn’t one of tips with had some bad experiences with clients and this was converting for them. So, we decided to make a professional commercial like video for their business and rank them for some of the top searches and use YouTube ads to help generate views on the videos.
Plus creating an opt-in for people to get some free information! Maybe adding your 50 best tips for buying your first home in (location) or maybe how to lower your credit score and in either situation you want the ability to remarket to them in the future as fans or people looking for a new home.
Always link back to your website for they can get more information from your website or opt-in. Don’t give them too many options or they’ll just be confused!
Really comes down to posting and how many times are you posting especially on LinkedIn or Twitter since a lot of your info just go through the newsfeed.
Step 4: Optimize your Website for Search
Since I see that a lot big brands don’t use any content to their websites. Should you even try this approach when trying to rank a brand new website, of course not. My recommendation is adding at 500 optimize words on the page that flow naturally for getting people to your website.
Then adding value on your blog and adding content that going help them. Not just thinking about yourself and hope it help one of two people that visited your website. Adding 2-3 keywords on the page depending on how long the content is and adding LSI keywords.
Best Strategy for On Page I can give is these tips
- URL Structure- add main keyword inside of the url example would http://paulsavola.com/toronto-real-estate-seo/ which is the blog post your on now.
- Add Images and Videos if you have them.
- Add Alt tags
- If a blog post add Meta Tags
- Adding Meta Data description to get people to your website to take action on reading your blog post.
Step 5: Start Link Building
While there are plenty of link building strategies online and you’ll be able to find them on the web. I want to introduce a few of them without going into them in full detail!
Here’s a few of the link building strategies that are working…
- YouTube Link Building ( Dofollow and Nofollow)
- Haro- Help a reporter Out Link building method
- Guest Post on other Blogs
- Web 2.0s
- Expired Domains
Those are most popular and directories don’t work that much no more. Many people still use them but not a lot people even looking through directories that much anymore.
Step 6: Analyze your SEO Efforts
Let’s say you wrote 5 blog post and I don’t recommend blogging every single day. One reason that how you truly going keep up analyzing your website with SEO efforts, if you never have time.
Hope and prey for building links was never my strategy. A lot natural white SEO’s suggest this method and tried this craziness for awhile. No results..
Tracking your linking building efforts through a rank tracker and know what you’re doing when it comes to anchor text. Don’t look spammy or over-optimize your anchor text through creating the same keywords to your website.
You can build a good quality of branded and website Url’s for you’ll wont over optimize anchor text within your website.