Vericast Assists Credit Union With 300% Call Volume Spike During High-Impact Conversion

Introduction

Welcome to the case study of Vericast's successful collaboration with a credit union. In this case study, we explore how Innovative Local SEO Solutions was able to assist the credit union in experiencing a remarkable 300% call volume spike during a high-impact conversion.

Background

The credit union, being aware of the significance of digital marketing strategies, approached Innovative Local SEO Solutions to improve their online presence and increase their call volume. The credit union was undergoing a major conversion that could potentially impact their visibility and customer engagement. As experts in the business and consumer services industry, specifically focusing on SEO services, we were entrusted with the task of driving organic traffic and enhancing visibility during this critical period.

Challenges Faced

During the high-impact conversion, the credit union faced multiple challenges including a potential drop in search engine rankings, decreased website visibility, and reduced organic traffic. Additionally, the credit union's call volume had declined significantly, which could potentially affect their overall business growth and success.

Our Approach

Innovative Local SEO Solutions devised a comprehensive strategy to address the challenges faced by the credit union. Our approach consisted of the following key elements:

1. In-depth Keyword Research

We conducted extensive keyword research to identify the most relevant and high-traffic keywords in the business and consumer services industry. This research formed the foundation of our content optimization and targeting efforts.

2. Technical SEO Audit

We performed a thorough technical SEO audit of the credit union's website to identify any potential issues that might hinder search engine rankings. Our team addressed these issues by optimizing metadata, improving site speed, and enhancing overall website structure.

3. On-Page Optimization

Using the insights gained from our keyword research, we optimized existing content and created new, keyword-rich content to ensure maximum visibility in search engine results pages (SERPs). Our content team curated highly informative and engaging articles, blog posts, and landing pages to capture the interest of potential customers.

4. Local SEO Focus

Considering the credit union's target audience, we implemented a localized SEO strategy to enhance their visibility in specific geographic areas. This included optimizing Google My Business profiles, creating location-specific landing pages, and generating positive online reviews.

5. Link Building

We implemented a strategic link-building campaign to establish the credit union as an authority in the industry. Through outreach efforts and collaborations with relevant websites, we acquired high-quality backlinks that boosted the credit union's online reputation and search engine rankings.

The Results

The collaboration between Vericast and Innovative Local SEO Solutions produced exceptional results. Despite the high-impact conversion, the credit union experienced a remarkable 300% increase in call volumes. The organic traffic to their website saw a significant rise, resulting in increased visibility and brand recognition.

Furthermore, the credit union's search engine rankings improved drastically, with several targeted keywords ranking in the top positions of SERPs. This led to enhanced credibility and trust amongst their target audience, ultimately driving growth and success for the credit union.

Conclusion

Innovative Local SEO Solutions successfully assisted the credit union in overcoming the challenges associated with their high-impact conversion. Through a comprehensive SEO strategy encompassing keyword research, technical optimization, on-page optimization, local SEO focus, and link building, Vericast played a pivotal role in achieving remarkable results.

If your business is seeking similar outcomes and wants to improve online visibility, engage with customers, and drive organic traffic, consider partnering with Innovative Local SEO Solutions. Our services are tailored to meet the unique needs of businesses in the business and consumer services industry. Contact us today to discuss how our expertise in SEO services can help you achieve your goals!

Josh Hurd

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Eric Wall

Kudos to Vericast for their role in facilitating the credit union's high-impact conversion with such remarkable results.

Solveig Ingimarsdottir

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Hsiao-Tung Chen

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Andre Acacio

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